Comparison · Last updated August 30, 2026
A Sellfy alternative without the subscription
Sellfy is a storefront you rent by the month, and it earns that rent if you use the whole toolkit. Wixzel Store is a marketplace with no subscription: a one-time fee when a listing goes live, your own gateway at checkout, and zero commission after that.
What Sellfy is
An e-commerce platform for creators: a subscription-priced storefront for digital and physical products, with built-in marketing tools and print-on-demand.
Rates and terms change, so check Sellfy's current pricing before you decide. The differences below are structural, not a snapshot of today's numbers.
Side by side
| Sellfy | Wixzel Store | |
|---|---|---|
| Who processes the payment | The marketplace. Buyers pay them; they pay you out on their schedule. | You do. Buyers pay through your own Stripe, Dodo, PayPal, Razorpay, or Lemon Squeezy account. |
| Who owns the buyer relationship | The marketplace. Buyer details are theirs, not yours. | You. The sale runs through your gateway, so the customer record is yours. |
| Ongoing cost | A subscription keeps the store open whether or not you sell that month. | No subscription. A one-time fee per listing, and the listing stays live. |
| Discovery | A standalone store — you bring the audience with your own marketing. | A browsable catalog with category pages, creator profiles, and indexed product pages, plus whatever audience you bring. |
| What Wixzel charges | - | A one-time fee per product when a listing goes live. No subscription, no per-sale cut. |
You don't have to choose
Wixzel Store doesn't ask for exclusivity. List here alongside wherever you sell today and see which one earns you more.